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Pescadería, La Mar de Conde Orgaz

Calle Algabeño 57, Madrid

Tlf.: 91 504 80 87

Recuerdo mi primera visita a Vic (Barcelona), hace ya 8 años, y una de las cosas que más me fascino, y vais a alucinar con la respuesta, fueron sus tiendas de “barrio”, es decir, sus charcuterías, carnicerías, pollerías, … Así es señores, desde una pescadería que parecía un submarino, a una tienda de carnes cuyo logo, un cerdito sonriente, te daba la bienvenida. Se notaba un toque marketiniano y de diferenciación que rompía con un comercio simplón y aburrido.

Y es que reconozco que me aburre soberanamente hacer la compra, estoy cansada de ir siempre a las típicas tiendas sin más decoración que las piezas expuestas cual museo. Sin embargo, cuando voy por esas tierras mi objetivo turístico es ir de ruta por los comercios mirando los escaparates, dejándome sorprender cual niña frente a una tienda de caramelos. Pero parece que las cosas están cambiando por aquí…

La Mar de Conde Orgaz

Hace unos días se inauguró una pescadería en el barrio de Conde de Orgaz que rompe con este clásico concepto del que hablábamos. Un local que se sale de la pescadería añeja de barrio de tooooda la vida, como en las que compraban nuestras abuelas, después nuestras madres, y ahora nosotros. Por fin alguien le da una vuelta y aporta valor añadido a su producto, ¿cómo? a parte de la decoración, de la que luego hablaremos, han planteado no vender únicamente pescado, si no ampliar el abanico de productos ofertando desde vino o champagne a conservas gourmet, para que la experiencia que te llevas en la bolsa a casa sea 360 grados y convertirlo en un rincón de los caprichos. Pero además la idea es poner unas mesitas y dar servicio de marisco cocido en petit comite a los vecinos de este afortunado barrio.

La Mar de Conde Orgaz

La calidad es, sin duda, su tarjeta de presentación y es que saben de lo que hablan… Su dueño, José, lleva con las manos en la masa de la distribución de pescado a restaurantes de Madrid (como Arzabal, Xinito o La Giralda) desde hace ya más de 20 años, y han decidido que los mortales, como nosotros que compramos en la pescadería diariamente, también tenemos derecho a bocados de nivel. Y así lo pudimos degustar con nuestros propios paladares con sushi y sashimi recién preparado que ofrecían junto con otros pequeños manjares para celebrar la apertura del local.

Sushi La Mar de Conde Orgaz

Ni que decir tiene que la inauguración tuvo una impresionante puesta en escena con un atún de 133kg, el cual ronquearon (despiezar) delante de nuestro perplejos ojos, en apenas unos minutos, reduciendo el pescado entero a cortes para su consumo.

La Mar de Conde Orgaz

Y por último, pero no menos importante, destacar la decoración (de la mano del estudio ABC Arquitectos) cuya línea le da un toque limpio, amplio y luminoso, con carácter moderno que invita a entrar con zapatos elegantes, parece que estuvieras en un restaurante de lujo y no en una pescadería.

Información:
Calle Algabeño 57, Madrid
Tlf.: 91 504 80 87

https://es-es.facebook.com/lamardecondeorgaz2014

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